Our Brand Values

Real

We bring real products for real people living real lives. Our customers aren't often immaculate models living in austere surroundings; rather, they are busy people living lives enriched by friends, family, pets and visitors. We create products with life in mind. Products that are adaptable, functional, durable and of real quality. From the materials we use to our design philosophy and the way we conduct our business relationships - we are real people, making real products for real life.

Generous

We care about our customers, our people and our planet and work with a willingness and spirit of openness throughout our business. This is reflected in the high standards with which we communicate our everyday premium position. We care enough to deliver quality experiences consistently, wherever customers engage with us. The KATTICH brand is communicated with integrity by ordinary people with extraordinary skill and commitment to making life that little bit better.

Human

Our brand is a human one. At the centre of what we do are the people who use our products. These are the people we come to work for. We want to connect with our customers wherever we can with stories and ideas that are meaningful to them and demonstrate that we care. These are people with routines and rituals, expectations and surprises, busy times and quiet times, joys and tragedies. They live in many countries around the world, each with distinct cultures, styles and preferences. These human qualities are reflected in the way we design, build and sell desirable, intuitive products to make people's lives easier and more enjoyable.

Curious

We understand the dynamic nature of modern living. We are fascinated by the fundamental question - 'how do you live?' - because the answer informs how we design and build products to enhance real lives. This curiosity drives our considered innovation, from the big ideas through to the detail. We're curious about the world and how people live, wherever they may be. Our outlook is global, but we understand each local neighbourhood.

OUR AIM IS TO DELIVER BEST IN EUROPEAN STYLING & QUALITY GERMAN TOUGHNESS WITH PRODUCTS THAT HAVE OUTSTANDING FORM, FUNCTION, INNOVATION AND PRECISION.